People all over the world have come to rely heavily on the mobile phones as an essential and key part of their daily lives. They personalize it and take it everywhere they go, most cannot imagine living without it. SMS text messaging reaching over 3 billion people and growing exponentially. More people can be reached via SMS text messaging than with the Internet, Email or Fax.
Company who advertises their product and services through conventional method, will take this opportunity to promote their business using the power of mobile marketing. The benefits of mobile marketing are higher response rate, reduction in marketing cost and reaching more customers.
If you are looking to learn about mobile marketing, The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns, is a practical handbook that offers easy-to-follow advice for firms that want to interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of prospects, and gain competitive advantage. If your organization wants to reach mobile device users locally, nationally, or within a specific demographic niche, this handbook will help you put your message in the palms of their hands.
Overall, The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns is highly recommended. It provides a fantastic jumping off point as well as links to plenty of resources to get the answers that you need.